As CEO of DEFY Media, Matt Diamond guides corporate strategy and oversees company management. He was formerly CEO of Alloy Digital, where he was instrumental in the significant growth of globally recognized and top-ranked media platforms. He played a key strategic role in the recent “merger of equals” with Break Media.
In 1996, Matt co-founded Alloy, Inc. together with Jim Johnson, taking the company public in May 1999 and building it to become one of the most important millennial-focused media and marketing companies. As CEO, Matt was instrumental in the establishment of the Alloy Media + Marketing, and lead key expansions, including the acquisition of Alloy Entertainment, the youth media behemoth behind “Gossip Girl,” “The Vampire Diaries,” and “Pretty Little Liars,” which was sold to Warner Bros. Television Group; Channel One, the award-winning television news network for teens; and Alloy Education, a leader in student recruitment solutions for higher education. Until 2005, Alloy included the youth merchandise brands Alloy, CCS and dEliA*s. Under Matt’s leadership, these businesses grew to be among the largest direct marketers to teens and young-adults in the U.S. and were divested via a public to public spinoff. In November 2010, Alloy, Inc. completed a go-private transaction by an investor group led by ZelnickMedia.
Prior to founding Alloy, Inc., Matt held positions in the Finance and Operations groups at the General Electric Company, including two years at the company’s offices in Tokyo.
Matt also serves on the board of Do Something, Inc. and, in 2009, the youth focused non-profit organization honored him with its Lifetime Achievement Award. He has also supported youth education initiatives in New York City, dedicating his time to the Bronx Academy of Letters and the PENCIL program.
Matt graduated Phi Beta Kappa with a B.A. in International Studies at University of North Carolina at Chapel Hill and received his MBA from the Harvard Graduate School of Business.