Everybody knows that customers should be the priority in any business; no customers mean no profits. With this in mind, Courtney Feairhellar wrote a Hubspot article which describes what a customer-centric company is, and how a firm can take the right steps to become one. In addition to understanding your target customer, Feairhellar mentions the importance of company culture and cohesiveness. It is also mentioned how beneficial it is to involve the consumers in marketing campaigns to create a foundation of devoted buyers. These tactics allow one to appreciate the people who drive the business by making improvements and increasing profits.