3 Real-Life Examples of Incredibly Successful A/B Tests

Article Link: 3 Real-Life Examples of Incredibly Successful A/B Tests

Marketers are constantly putting themselves in the consumer's shoes and asking themselves about the most appealing way to reach their target customer. But, with A/B testing, marketers allow the customer to answer this question on their own. In this Hubspot article, Robin Johnson dives into three accomplished companies who utilized A/B testing to grossly increase their success. By using independent and dependent variables, marketers are able to track what the consumer likes and what captivates them to make a purchase.

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