The tone and success of a company is set by the company culture. Even if a company is customer-centric, it is imperative to have high employee-morale to ensure a profitable business and an overall positive atmosphere. The CEO of Okta, Todd McKinnon, published this Forbes article discussing the importance of maintaining a beneficial company culture even when the number of employees runs high. In order to keep all members of the business engaged, McKinnon suggests that communication extends from the highest level of the hierarchy to the lowest, aligning priorities and values. Additionally, it is critical that the leaders of the company embody the traits they want to see reflected in their employees. Any firm will find value in creating a company culture that increases morale and turns the company into a community.